My friend, Ben Langlotz, is an intellectual property attorney and self-described “gun nut”. His practice is almost wholly focused on guns and ammo and other shooting sports products. His clients read like a Who’s Who of the industry, including North American Arms.
Ben’s newsletters are found on his blog http://gunpatent.com/blog/ While most of them address somewhat esoteric IP issues (how to protect your trademark, your new idea, etc.), he has recently expounded on wider industry issues. His 05/15 edition was entitled “How to Fix the NRA”. His last (05/29) was “Save the NRA: D-Wayne the Swamp”.
I think Ben’s insights and remedies are spot-on and I agree enthusiastically with most of what Ben says. I recommend that you read them.