July 2019 – SHOT Academy

Hello to all of Sandy’s Soapbox readers. My name is Amelia Thorn, I am the Marketing Manager for North American Arms. I introduced myself last year in 2018, so many of you are probably more familiar with me this time around. I would just like to reiterate right here at the beginning, I am a marketing team of one, so if you have any news, ideas, comments, questions, concerns, etc. I would be happy to personally take care of them or listen to what you have to say. You can email me directly at amelia@northamericanarms.com. I would love to hear from you.

This past week I was able to attend the SHOT academy. A summit for marketing managers and business owners, writers and more, to come and attend a meeting strictly about the upcoming SHOT Show. We talk about ways to be successful, things to keep in mind, new products that each company might be launching and much more.

This was my second year attending and as someone so new to the industry, I always have the best time meeting, reintroducing and learning more about what this vast industry has to offer.

SHOT show is the biggest event that the outdoor industry has to offer and if you have ever been, you know just the scale of it. Next year will be my third SHOT show, next to Sandy’s nearly 25 years attending, I have a lot to learn. But you will always see Sandy at our booth, and I know both he and I look forward to seeing all of you there next January for another exciting, and even more successful SHOT show.