March 2017 – We’re Waiting For You

Since the surprising results of last year’s presidential elections were announced, many manufacturers, distributors and retailers have anticipated, and are now beginning to see in fact, a general softening of sales in the shooting sports industry.  While the foreseeable future looks very bright in terms of the industry’s ability to conduct commerce in a relatively unthreatened environment, the buying/selling climate is no longer driven by that greatest of market movers – the threat of adverse public policy: “assault” weapons bans, magazine capacity restrictions, additional restrictions on the availability and use of lead ammunition, general obstacles to purchasing anything (additional background checks, waiting periods, etc.), a possible review/reversal of favorable 2A decisions, etc.  The political future of the firearms industry is as cloud-free as it has ever been.  Indeed, there seem to be opportunities for gun owners’ interests to actually be advanced.  Legislation has already been introduced which would allow national reciprocity for concealed carry rights, the removal of suppressors from the NFA list to name two. [Note: this more moderate climate is specific to the federal landscape.  I recognize very well that certain states/communities will continue with their own regional, misguided and unsuccessful efforts to make effective contributions to public safety.  Massachusetts, New Jersey, California, anyone?

One outcome from this softened demand is that the retail customer should expect to see some attractive near-term buying opportunities as some in the distribution chain make frantic efforts to correct their failed gamble of stocking up in anticipation of the worst (President Clinton).  Orders are being cancelled, inventories slashed and prices will be discounted in an attempt to bring balance to the marketplace.  Unfortunately, no one should expect any such bargains to be had for NAA products.  We continue to operate with a modest backlog and expect incoming orders to remain strong.  Why us?

Research shows us that much of the boom of the past several years was caused by the entry of brand new shooters – people purchasing firearms for the first time.  Certainly there were old shooters who continued to make additions to their arsenal (who owns just one gun?), but much of the surge in demand came from newcomers to the market who, for a variety of reasons, finally reached the tipping point and made the transition to becoming new gun owners.  As it has for the past “several” years, the category of concealed carry/personal protection led the way.

Nothing in the new post-election environment has made anyone feel that it’s getting safer out there.  Concealed carry classes continue to swell as law-abiding, responsible but fearful adults have decided that it’s better to be armed than not and, guided by the advice from some that “bigger is better” and anything less that 9mm or 38ACP is entirely inadequate, have gone on to purchase a wide range of steel/polymer and leather products with which to face an uncertain world.  And then a funny thing happens; they realize that comfort and ease of carry count for more than just a little and what they’ve recently purchased, from a 1911 to a full-frame-sized revolver to even a mid-size fill-in-the-blank (Glock, S&W, Ruger, Sig., etc. etc.) isn’t as easy to carry/conceal as they at first thought it would be, and they begin to downsize to something more comfortable and easy to carry.  And that’s where we come in.

Make no mistake about it, from the standpoint of personal protection, you would be well advised to carry the largest caliber platform with the greatest ammunition capacity that you will carry.  Ballistic science and the incapacitating effects of gunshot trauma in humans &/or animals is very quantifiable and predictable.  That said, it’s similarly unarguable that the NAA 22 mini-revolver in my pocket is an infinitely more effective personal protection weapon than the 50AE Desert Eagle – or any other platform – in your nightstand, glovebox or wherever.  You can’t shoot what you don’t have.  And my customers tend to carry my guns.

Idiots who make ignorant, macho-sounding comments like “you’ll just piss someone off with that little thing” show themselves to be just that – idiots.  A reasonably placed 22 caliber bullet fired at a self-defense range will drop someone dead like a sack of bricks.  And in a great number of circumstances, simply brandishing a weapon will change an assailant’s behavior.  I don’t care what the caliber, I don’t want to be shot by any gun.  I would love an opportunity to show some of the aforementioned naysayers just how much I can piss them off; make my day, azzholes.

So, why does our future remain bright?  Because of these recently new but now slightly more experienced shooters who are just beginning to recognize and appreciate the value of “Convenient, Reliable, Effective”.  We’re not embarrassed to acknowledge that we’re nobody’s idea of a first gun and so many of these new shooter haven’t found us – yet – but, trust me, they will.  After all, who owns just one gun?


  1. I whole heartedly concur with your article.
    I for one have no qualms about carrying your firearms for self defense.
    That said where is the news/status on the “RANGER II?”
    Please advise.

  2. Great Article and true. I have had quite a plethora of handguns over the years. Different holsters and different carry areas on the body. I have yet to find any firearm that I’m comfortable with all day and find that I start leaving it in the car or home. Rest assured NAA will be on the shortlist this year!

  3. Ranger II
    Quit playing around with loyal customers & give a VALID update on its devopment. Is it still in the works? If so, give an ACCURATE release date!

  4. A top break in 25 acp will be more reliable and being a top break should be able to be reloaded with much greater ease (imagine a speed loader for that caliber).

  5. Blah, blah, blah, RANGER II, blah blah. I have two NAA’s and eagerly await the Ranger II. I would also like to see a 7-shot break-top revolver if you are looking for products that would sell well.

  6. Very well written! To the point – if it is uncomfortable, …it’s left behind…, and there is nothing like reaching for it and realizing you were basically stupid!
    I have enjoyed the widow for several years, and have absolutely no issue with it as a self-defense weapon. 90% of a firefight, is at 15-20 feet. I don’t accept anyone telling me a 22 mag at 20 feet is not enough.
    The Ranger II ??? This would simply add quicker reload to an already effective close quarters defense arsenal.

  7. I am also very interested in the Ranger II in 22 mag with the optional 22LR cylinder.

    Sandy has said NAA will try to offer this new version at a price below the $399 cost of the first Ranger I prototype, which
    is extremely appealing and friendly with my budget.

    What is the latest status update on the Ranger II?

  8. Thank you Sandy for your thoughts, and I agree with you. I have 4 of your revolvers & carry one when I can’t carry my Kimber. Enough said on that, I have heard that the Ranger 2 is not going to be ready until the end of the year. Is this why you are stalling on giving all of your loyal followers any news on that subject ? ? ? Please advise us, we are adults and can handle the truth. I am willing to wait for the Ranger 2. Thanks again.

  9. I wouldn’t go so far as to use inflammatory words like “make my day”, but I know how ya feel. My favorite is something to the effect of “you should just go ahead and file off the front sight — because after you shoot the other guy with it he’s going to grab it and shove it vigorously up your…” Riiiiight. And while he’s trying to get my pants down, he’s bleeding profusely from multiple quarter-inch-wide holes and I’m about to do something very painful to his kneecaps. Sheesh.

    Sure I’d rather carry a full size service pistol with spare magazines, but that little .22 is much more likely to be there when I need it.

  10. I personally would love to have a Ranger as much as anyone on here but unfortunately I can not afford one. I just bought the Sidewinder back in December of 2016. With that said let’s be respectful and stop demanding answers about the Ranger II. If you read the December 2016 soapbox you will find this statement from Sandy,,,,, “I’d be willing to wager that I’m more tired of having to deflect/defer your interest in the continuing saga of the development of The Ranger II, than you are to be on the receiving end. I will tell you only that we continue to make progress. I will not speculate on the timing of such an introduction if, in fact, it ever occurs. I have heard loudly and clearly the disappointment that many have felt when companies (including NAA, inadvertently) make premature new product announcements; we are determined not to do so.”,,,,, Sandy will reveal the Ranger II in an appropriate timely manner if and when it is ready I feel certain. Let me take this time to say thank you to all the hard working employees at NAA for their hard work and for making a quality product. Thank you.

  11. Very well said. Several years ago, I swapped from a 1911 every day carry (wasn’t every day, due to your accurate analysis above), and went to a NAA .22 magnum. Now it is an edc due to it’s convenience. A well placed shot is not dependent on the caliber. Thanks for all of your hard work! I promise not to mention the Ranger….oops, I typed that out loud, didn’t I?

  12. This article described my situation exactly. There is no question that my Glock 23 Gen 4 .40 cal has more ammo and stopping power than my NAA Sidewinder, but carrying the Glock everywhere was more challenging than I thought; not in terms of comfort, but rather concealability. In a state (Washington) full of precious snowflakes who wet themselves when someone makes the shape of a gun with their thumb and forefinger, I am much more comfortable having my Sidewinder with me everywhere, with 0% chance of printing as opposed to my Glock, which is more visible than I would like, particularly in the hot summer when concealment is at it’s most challenging. Break into my home at zero dark thirty and you’re going to meet the barrel of my .40 cal. If I’m out and about, I’m going for the Sidewinder.

  13. Excellent! Just picked up my Black Widow last week, and I don’t think its left my side since then. She’s my new trusty sidekick and it makes having a reliable firearm with 24/7 a reality.

  14. I would like for your company to publish online stories of self-defense with your mini-revolvers.

    I can not find many instances of their use and I feel there should be many cases of their successful use to save lives.

    Where can these stories be found?