July Soapbox- Proud to be an American

Hey all,

Sadie here again. I am excited to be in charge of the July soapbox this month. I introduced myself a couple of months ago and since then feel as though I have learned a ton and can finally contribute more to this great company.

With the fourth of July this past week I personally have had a lot of time to think about what a special opportunity and blessing it is to have been raised in and live in the United States of America. The fourth of July came at just the right time to be able to step back from all of the negative things we have been experiencing and give us a time to spend with family, friends, and reflect on the great country we live in. Our country is not without its flaws, but it continues to land of the free and home of the brave. A place I am proud to call my home, and a place that I continue to strive to make a better place for all of its citizens. I hope we all can continue to make it a better place.

July is going to be a great month for NAA as well. We have some great things coming out this month including some new apparel that we will release later this week and a fun announcement about a partnership with Viridian that we have been working on! So, stay tuned for that! If you haven’t already, be sure to follow us on our social media pages so that you can stay up to date with things that we have been working on. We are on Instagram @Northamericanarms and Facebook: North American Arms. We are consistently trying to put out fresh content to keep you updated on our great products and everything that we have to offer you! Lastly, we have introduced the product of the month again and will be highlighting a new accessory every month and putting it on sale. This month is a sweet pocket holster for the magnum frame guns, so check it out on the website and get yours while it is still on sale!

Until next time!

Sadie

June Soapbox – “Perfect” Storm

Just when you thought it couldn’t get any worse, it does.

Thanks to COVID-19, the levels of anger and hostility many people feel have risen, largely as a function of the severity of their lockdown status, their suffering through miserable weather, possible lost jobs, etc.  For example, I plan to return to PHL later this week (crimson RED status) and I anticipate facing a very angry community – businesses closed, lockdown in effect, lousy weather – quite unlike the more comfortable, permissive (Yellow, tending Green) circumstance I’m leaving in SW FL.  News reports confirm that the “angry zone” occupies broad swaths of our country.  A lot of hostile energy, looking for an outlet.  What to do?

Enter George Floyd (R.I.P.), the most recent face of police criminal misuse of force.  Tragic.  Inexcusable.  The unlawful behavior of a reprehensible few stains the many dedicated professionals who are sworn to – and who generally deliver – necessary and important public service.  The response in this and ALL instances ought to be swift justice.  The protests can’t be loud enough.  Maybe, similar to the thoughts of many following another episode of senseless gun violence, THIS will be the catalyst to deliver enduring change.  Sadly, color me skeptical/cynical.

I shouldn’t diminish/compare the level/intensity of anger for social injustice vs. the relatively short-lived interruption of a pandemic.  The injustice component is personal, soul-felt and has been simmering for decades.  “Something should be done!”; indeed.  The pandemic is simply a momentary source for more anger.

Please stay safe and remain hopeful.  Admittedly, mine is hanging by a thread.

May 2020 Soapbox – Disruption. Just wow…

It seems like a long time ago that I wrote my last Soapbox (“March – Corona Virus”), but it’s just been two months (in the interim, my Marketing Manager, Sadie, introduced herself).  When I spoke about the then-recently discovered virus and the devastating consequences that it would likely cause to our economy, I had very little appreciation for the breadth and scale of the upset that was yet to come, and I still don’t.  This thing is far from played-out.  Most of the attention has rightfully been given to public health and safety strategies (social distancing, quarantining) but the sudden, bilateral rush to throw container loads – a.k.a. trillions – of $ at the problem speaks volumes about the devastating consequences of the economic disruption we’re only beginning to recognize.  Industry and commerce have been sent reeling, with the prospects of recovery months, if not years, in the future.  Energy, transportation, hospitality, retail, all on the verge of collapse.  A recession is a certainty.  Unemployment levels will likely exceed those reached in the Great Depression.  No sports to keep us amused but, boy, have we been binging (I recommend Tiger King on Netflix; you can’t make this stuff up).

As I had anticipated, business in the firearms industry has been robust (see below), and NAA has gotten its share and our future continues to look bright.  I’m told that new buyers have been driving this recent buying activity and while we know we’re certainly not anyone’s first gun, we also know that very few people have just one gun.  We may not be your second, or even your third, but we know, you new shooters, you are going to find – and want – us sooner or later.  We’ll be patient.
I’m the last person who can complain about what for many remains a hellish personal experience.  All things considered, life in SW FL has been pretty comfortable.  Still playing some golf and a 2000 piece jigsaw puzzle about half completed.  Please know the heartfelt sympathy I feel for you if you are, like one of my daughters, on the roles of the temporarily unemployed through no fault of your own.  While the tunnel is very long, there is indeed a light at the end of it.
Stay safe. – Sandy
The National Shooting Sports Foundation (NSSF), and particularly their legislative affairs group, deserves great credit for their quick, effective, mulit-fronted efforts to see that firearms manufacturers and retailers were deemed “essential businesses” across the land with very few exceptions, and frequently in the face of substantial governmental pushback.  The NSSF’s engagement was timely and successful, just another example of work that makes them worthy of support.

April Soapbox – My Introduction

Hey All,

Happy April! With everything that is going on I hope that statement still applies to you and that you are finding and having happy moments amidst all the chaos that is going on. For the soapbox this month I get to introduce myself to you! My name is Sadie Sweat, and I have recently come to NAA as the new Marketing Manager. I grew up in the beautiful Heber City, Utah and currently am living here in Orem while I am finishing up my degree in Public Relations at Utah Valley University.

I am thrilled to be here with the NAA Family and have already enjoyed my three months here immensely. I grew up in Utah on a farm hunting and camping which has prepared me well to be in the firearms industry. (My dad is so proud). I am focusing right now on showcasing all of the products that we have better across all media channels and improving the aesthetic of our website. I hope you have enjoyed the awesome products that we have recently been working on, as well as the originals that are the life blood of our company.

When I am not taking photos of Mini’s or posting new products online, I like to spend my time outdoors. I love all sports, playing and watching but especially soccer, running our cows up in Star Valley, Wyoming with my family, or reading a good book in the comfort of my home. I am excited for what is to come and for my future with this great company.

Take all precautions to stay safe and healthy! Until next time!

Sadie

February Soapbox – NSSF Real Solutions

It’s nice to be back.  I missed you guys and girls.

I’ve just returned from SHOT, a little the worse for the wear, but I was happy to reconnect with so many old friends and industry associates.  Our response to the inquiries “What’s new?” was a relatively modest one.  You’ll have seen or will see some additional barrel lengths, specifically the 4” Ranger II (California: you’re welcome).  We’re also looking at offering some additional colored finishes (bronze and dark blue were shown at the show) as well as a faux case-hardened look (not my personal favorite, I’ll admit, but beauty is in the eye of the beholder).  You can probably expect to see these offered as TALO special editions.  Otherwise, I answered the question with “Same old low prices, same old high quality and same old good customer service”.

I wanted to briefly redraw your attention to the state of the firearms industry and last year’s stunningly abrupt reversal in the anti-gun rhetoric spewed by Joe Biden, echoed by several others of his fellow candidates, where he shifted his sights away from the NRA and refocused them, instead, on the universe of firearms manufacturers who he characterized as “the enemy” of public safety https://thehill.com/homenews/campaign/450807-biden-enemy-is-gun-manufacturers-not-the-nra.  I use that as counterpoint to a campaign designed and supported by the National Shooting Sports Foundation called “Real Solutions” https://www.nssfrealsolutions.org/ which illustrates the policies and programs created and championed by the industry which actually have a demonstrable, positive impact on public safety.  This is joined by a companion program recently launched called “Gun Owners Care” https://gunownerscare.org/, an effort intended to deflect the broad-brushed criticisms that gun owners like you and me are inherently bad people because of our enjoyment of firearms and the rights and traditions they embody.

We are not the enemy and I’m tired of the slander routinely heaped upon us.  How about you?

October 2019 Soapbox – The Early History of NAA

I recently received an inquiry from our own PaduchaMichael.  He asked me if the factory was planning anything “special” to commemorate the 50th anniversary of NAA.  His inquiry reminded me that the early history of NAA is somewhat vague (to me) and I determined that I would attempt to bring some clarity.

When I several years ago abandoned my “official” office in PA (an executive office suite – a precursor to WeWork – where no one came to visit me ever) and started to conduct all of my business from my home, I purged a LOT of stuff that I had accumulated over the previous 25-or-so years.  I’ll admit there have been times I wish I hadn’t been so efficient/draconian then, as I’ve found too often I’ve looked for files and other things that had been relegated to the dumpster.  Fortunately, there were some gems that I kept for posterity, a couple of which I’m happy to share.
The oldest document I could find is an article written by Clair Rees and published in the April 1973 edition of Shooting Industry which describes the formation (in the Fall of 1971) of a new firearms manufacturer whose name many of you will likely recognize: Rocky Mountain Arms Corp.  You’ll be interested to read of the variety of different products which were part of the RMAC portfolio, to include a .22 Short caliber mini-revolver.

 

While the article identifies several people involved in this start-up business, the only one with whom I’m familiar is Dick Casull, “the greatest gunsmith-inventor since JohnMoses Browning”, according to some.  I had the occasion to meet Dick on several occasions, and to spend time with him and his wife, Jerri, at their home in the Star Valley of WY.  Of the several products which were part of the RMAC portfolio, the one that gets “first billing” in the article is a large-frame single-action revolver chambered in the eponymous .454 Casull, which ultimately became the foundation of Freedom Arms product line (more on this later).  The article note that Casull’s .22 Short mini-revolver had an MSRP of $69.50.

 

I will share additional materials in subsequent Soapboxes.  In the meantime, I would be happy for any in the audience to share with me any additional information about NAA’s early years that can be documented.  More to follow.

 

 

NRA – The Saga Continues

My friend, Ben Langlotz, is an intellectual property attorney and self-described “gun nut”.  His practice is almost wholly focused on guns and ammo and other shooting sports products.  His clients read like a Who’s Who of the industry, including North American Arms.

Ben publishes a monthly newsletter, typically lengthier and always better-written than my own modest Soapbox.  Ben is very thoughtful, professional and is more disciplined than I am and never “goes fishin’”.

Ben’s newsletters are found on his blog http://gunpatent.com/blog/  While most of them address somewhat esoteric IP issues (how to protect your trademark, your new idea, etc.), he has recently expounded on wider industry issues.  His 05/15 edition was entitled “How to Fix the NRA”.  His last (05/29) was “Save the NRA: D-Wayne the Swamp”.

I think Ben’s insights and remedies are spot-on and I agree enthusiastically with most of what Ben says.  I recommend that you read them.

 

– Sandy

January Soapbox – The Year is New, but the Resolutions are Old

While we met our goal of introducing the Ranger II before the end of last year, the introduction was not as successful as either the factory or our customers would have liked.  While I’m disappointed, I’ll admit that I’m not entirely surprised.  Our best efforts notwithstanding, we faced some glitches which effected both our output as well as apparent quality issues (sticky brass).  I’m confident that we have successfully addressed those issues

Based on what I read on our Message Board (which includes virtually every post, every day), to this point our customers have been, for the most part, tolerant of our shortcomings, confident – as they should be – in our commitment to make things right.  I reaffirm our commitment to making things right the first time but, admittedly, we occasionally come up short.  We know very well that there are costs to both our reputation as well as well as our pocketbook when we have to recover and rework a gun.  It continues to be our goal to avoid these unnecessary, avoidable costs.

Despite Jessica’s very best efforts, which were substantial, I am very sorry that we have disappointed some of our best customers by failing to ship all of our Early Bird orders before Christmas.  I would be upset if I were one of them.  I hope they’ll accept my apology.

So, we enter 2018 with the same resolution that we’ve had every year since I’ve been in business: to do/be better.  While I believe we’ve achieved that most years, there’s still so much more that we can do and it’s our commitment to do it.  I thank you for your business and your support.  Please feel welcome to contact me directly Sandy@NorthAmericanArms.com with any complaints or advice you may want to offer.  Happy New Year.

December Soapbox

I’m late – again.  So what.  All anyone wants to hear about is Ranger II.  The first deliveries have been made.  You’ll find several first-hand reports on our Message Board http://naaminis.com/smf/index.php?board=3.0 from some of the fortunate Early Bird recipients who are sharing their impressions, experiences (range reports) and photographs.

In other news …

I wish to state – for the record, once, clearly, emphatically, unambiguously, unequivocally, etc. etc. – that I have never behaved in such a fashion as to threaten, assault, intimidate, or otherwise make someone feel uncomfortable in any sexual/personal/intimate manner, be they employee, co-worker, vendor, customer, friend, acquaintance, stranger, etc. etc.  Do not expect ever to hear from me an apology, excuse, mea culpa or any other attempt to address any past bad behavior (at least as it relates to the above).  In the event any accusation might ever be made, it would be a malicious, bald-faced lie.

Aren’t you glad I shared that with you?  No?

Similarly, let there be no mistake or confusion that I am in any way attempting to dispute, demean, diminish or discount any of the similar reports regarding a whole cast of others that have become increasingly frequently made and widely reported.  The described/alleged behavior in each case is inexcusable, abhorrent, criminal, immoral and deserves to be dealt with in the most severe lawful manner possible.  The victims are due all the sympathy, retribution, compensation, etc. that is available to them in our courts/society.

That said, these stories/examples in almost every instance are of absolutely no interest to me and I consider them to be “fake news”, not because they didn’t happen (they probably did in most instances), but because they are not news and the outlets that dish out this garbage do disservice to us and bring discredit upon themselves by pandering to the prurient interests of a few.  I’m not entirely sure where the line should be drawn – perhaps it’s appropriate to report on public servants, as it relates to their judgement.  Perhaps, as well, news reporting personalities, as it relates to their credibility.  Harvey Weinstein, Garrison Keeler, Kevin Spacey, ad infinitum?  Stop it.  These events are none of my/your business and revelation/resolution is/should be relevant to only the parties immediately involved.  And I particularly don’t care about an ongoing tally per individual as the count increases.

I am so very sick hearing about all this garbage and don’t think these voluminous revelations serve any public interest except to “sell newspapers”.  That’s my story and I’m sticking to it.

I hope those fortunate individuals who have had the opportunity to see/handle/shoot our newly introduced Ranger IIs are happy with them and will share their impressions and experiences with our community, good bad or otherwise.

– Sandy Chisholm